Marketing Research Associate Certification (SCMR-A)

The SMstudy® Certified Marketing Research Associate (professional credentials: SCMR-A) course is tailored to anyone interested in knowing various marketing methods; learning key concepts in Marketing Research as defined in the SMstudy® Guide; and gaining a basic understanding of the Marketing Research framework that helps to conduct marketing research and to analyze sales and marketing data.
 
Course Outline 
Introduction
• A Brief History of Marketing Research
• Corporate Strategy Overview
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview
• Marketing Research Overview

Define Research Problem and Choose Research Design
• Design Research Problem
• Choose Research Design
 
Data Collection
• Collect Secondary Data
• Collect Primary Data
 
Data Processing and Data Analysis
• Data Processing
• Data Analysis
 
Data Interpretation and Reporting
• Data Interpretation
• Reporting
 
Appendix
• Data
• Statistical Measurement of Data
• Probability
• Random Variables and Probability Distributions
• Sampling Distributions
• Methods of Least Square
• Analysis with Statistical Package
 
This course is included in the Free Subscription.
 
Upon completion of the coursework, the SMstudy® Certified Marketing Research Associate exam will validate your basic understanding of Marketing Research. On passing the exam, you will be accredited as a SMstudy® Certified Marketing Research Associate. 
 
Exam Format
Multiple choice
40 questions
One mark awarded for each correct answer
No negative marks for incorrect answers
30 questions must be answered correctly to pass
60-minute duration
Online unproctored exam
 
What You'll Also Get
High-quality online videos
Classroom study materials
Mobile Apps
Engaging case studies
Full-length simulated exam
Chapter tests
Study guides and podcasts
SMstudy Certified Marketing Research Associate certification by SMstudy
 
Audience Profile
Anyone interested in gaining entry level knowledge and certification in Marketing Research can enrol for the course free of charge (our compliments).
 
Prerequisites
There is no formal prerequisite for this course.