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Marketing Research Expert Certification (SCMR-E)

Marketing Research Expert Certification (SCMR-E)


SMstudy® Certified Marketing Research Experts (professional credentials: SCMR-E) are experienced in facilitating appropriate assessment tools to measure factors that help drive better corporate decision making and in turn more decisive marketing actions. SMstudy® Certified Marketing Research Experts execute processes associated with planning and conducting a marketing research project. Processes include understanding the research problem; selecting a suitable research design; collecting, processing analyzing and interpreting data; and presenting the results to the key decision makers.


Successful candidates will be awarded the SMstudy® Marketing Strategy Expert (professional credentials: SCMR-E) certification by SMstudy after passing the exam.


Exam Format

  • Multiple choice

  • 180 questions

  • No negative marks for incorrect answers

  • 240-minute duration

  • Proctored online exam


What You'll Also Get

  • High-quality online videos
  • Classroom study materials
  • Mobile Apps
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • SMstudy Certified Marketing Research Expert certification by SMstudy


Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Marketing Research Expert.



Candidates should have a minimum of 5 years work experience.

It is preferable to complete the SMstudy® Certified Marketing Research Specialist certification and study all processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Expert certification.

It is also mandatory to earn 40 educational hours by attending Marketing Research Expert classroom training provided by a SMstudy approved VMedu Authorized Training Partner (V.A.T.P.) and provide a professional recommendation.