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Marketing Strategy Associate Certification (SCMS-A)

Marketing Strategy Associate Certification (SCMS-A)


The SMstudy® Certified Marketing Strategy Associate (professional credentials: SCMS-A) certification is tailored to anyone interested in knowing more about Marketing Strategy; learning about key concepts in Marketing Strategy as defined in the SMstudy® Guide and gaining a basic understanding of the Sales and Marketing framework that helps to effectively manage sales and marketing efforts in any organization.


Course Outline

• Evolution of Sales and Marketing
• Corporate Strategy and its Relationship to Sales and Marketing
• Aspects of Sales and Marketing
• Levels of Sales and Marketing Strategy
• Marketing Strategy Overview

Analyze Market Opportunity
• Determine Strengths and Weaknesses
• Determine Opportunities and Threats

Define Competition, Targeting and Positioning
• Identify Competition
• Select Target Segments
• Create Differentiated Positioning

Determine Pricing and Distribution Strategies
• Determine Pricing Strategies
• Determine Distribution Strategies

Determine Metrics, Objectives, Marketing Aspects and Budget Allocation
• Determine Metrics
• Determine Objectives
• Decide Marketing Aspects and Allocate Budget


This course is included in the Free Subscription.


The SMstudy® Certified Marketing Strategy Associate exam will validate your basic understanding of the Aspects of Sales and Marketing. On passing the exam, you will be accredited as a SMstudy® Certified Marketing Strategy Associate (professional credentials: SCMS-A)


Exam Format

  • Multiple choice

  • 40 questions

  • One mark awarded for each correct answer

  • No negative marks for incorrect answers

  • 30 questions must be answered correctly to pass

  • 60-minute duration

  • Online unproctored exam


What You'll Also Get

  • High-quality online videos
  • Classroom study materials
  • Mobile Apps
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • SMstudy Certified Marketing Strategy Associate certification by SMstudy


Audience Profile

Anyone interested in knowing more about Sales and Marketing can take this course and exam for free.



There is no formal prerequisite for this course.