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Marketing Strategy Expert Certification (SCMS-E)

Marketing Strategy Expert Certification (SCMS-E)


SMstudy® Certified Marketing Strategy Experts (professional credentials: SCMS-E) facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy® Certified Marketing Strategy Experts are able to define a product's or brand's unique value proposition, target markets and strategies to connect with defined audiences. Experts are able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.


Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Expert (professional credentials: SCMS-E) certification by SMstudy after passing the exam.


Exam Format

  • Multiple choice

  • 180 questions

  • No negative marks for incorrect answers

  • 240-minute duration

  • Proctored online exam


What You'll Also Get

  • High-quality online videos
  • Classroom study materials
  • Mobile Apps
  • Engaging case studies
  • Full-length simulated exam
  • Chapter tests
  • Study guides and podcasts
  • SMstudy Certified Marketing Strategy Expert certification by SMstudy


Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Marketing Strategy Experts.



Candidates should have a minimum of 5 years work experience.

It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist certification and study all processes in the SMstudy® Guide –Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Expert certification.