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Web Analytics Professional Certification

Web Analytics Professional Certification



Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. The SMstudy® Certified Web Analytics Professional (professional credentials: SCWA-P) course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.


Candidates will be awarded the SMstudy® Certified Web Analytics Professional certification by SMstudy after passing the exam.


Exam Format

  • Multiple choice

  • 80 questions

  • No negative marks for incorrect answers

  • 90-minute duration

  • Proctored online exam


Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Web Analytics Professional.



  • The candidate should have passed the SMstudy® Certified Digital Marketing Professional exam and studied all processes from chapter 7 of the SMstudy® Guide –Digital Marketing book before applying for the SMstudy® Certified Web Analytics Professional.


To request a full course detail please refer to the Digital Marketing Professional Certification course brochure (Course Name: SCDM-P). 


Feel free to contact us if you have any questions.